Spring Bada Bing is less than two weeks away! From now until the big day we will be highlighting two vendors a day so you have the chance to get to know some of the awesome makers who will be with us at the show.
Richmond Craft Mafia’s Spring Bada Bing – at Hardywood Park Craft Brewery
April 29th 10am-5pm
Meet Ginny from Liberatus Jewelry!
How did you get started making your products?
After working conceptually for 4 years in the Crafts/Material Studies program at VCUarts, I decided I preferred my work to live on people instead of in a gallery. I decided that production jewelry was the way to do that. My love of jewelry stemmed from loving to work with my hands. For me, adorning the body with those creations engages the wearer and the pieces in a way no other art format can. So in January 2016, I took my love of creating something for people to make stories in and jumped off the deep end and started my business! Being only a year old and getting into shows of this caliber has really been a huge confidence boost to push myself, my art, and my brand even further!
How long have you been making your products?
Officially as Liberatus, since Jan. 2016
Tell us about your process.
Sometimes I start with sketches and sometimes I just experiment. My Ellipse series started with loops drawn on the computer that I kept overlapping and overlapping until cool shapes started appearing. I printed those out, glued them to some silver and brass sheets, and started cutting! The more recent Brass Tube Series was an exploration in a simple tube. I wanted to see how far I could push a single material.
What drives you to continue making? Who/what is your inspiration?
The name of the brand came from the latin word, liberatus. It means freedom and liberty. As a Christian maker, my freedom in Christ has been a big motivator. Making is a way of worship. My Ellipse Collection uses intertwined circles to touch on the interconnectedness of myself to others as well as the connection of humanity and God. Even with faith in the back of my head, some studio experiments just turn out to surprise me. I’m a firm believer in the “if it looks cool, run with it” mindset. Happy accidents spawn some of my favorite work.
Tell us about your most memorable day as a maker?
My two favorite days are tied. It was awesome to be featured in RVA Fashion Week last year after being barely two months into my business. The Art & Jewelry Gala included a fashion show. Watching the models walk down the runway in my designs was really really cool. And I’m excited to be featured in 4 of the 2017 RVA Fashion Week events at the end of this month too! Another, more recent favorite day was at the Brunch Market in March. As a new company, a lot of my customers and fans starting out were friends and family. Ms. Nancy was one of the first strangers who became a repeat customer. She didn’t know me, didn’t know any of my friends, but she purchased a piece at a shop, came to Handmade Holiday in December repping her Loop Necklace AND AGAIN found me at the Brunch Market to come and get more of my work! That’s been a cool progress marker for me. Building a loyal fan base that wants to come back for more is super encouraging! (Shout out to Ms. Nancy <3)
What is the biggest hurdle you have overcome with your business?
Personal hurdles: balancing a full-time job, wedding planning (165 days until I’m a Mrs!! EEK!), volunteering at an art gallery, and running Liberatus can really take a toll on my sanity. I pride myself in keeping it together. So I have found that having helpful friends to keep me accountable is advantageous. A million color-coded planners and to-do lists help too! Professional hurdles: it’s been interesting to look back and see how nervous and shy I was about taking advantage of opportunities. Now I have business cards ready, my elevator pitch memorized, and feel just a tiny less-sleazy about highlighting myself and my work.
What do you watch or listen to while you are working?
I’ll watch Friends or New Girl on Netflix over and over. I also love listening to podcasts like “Serial”, “You Made It Weird” as well as my Pheonix Pandora Playlist.
Do you have any pets?
My pit mix pup’s name is Earl. He is my dopey, well-trained, sidekick! This dude taught me everything I know about jewelry-making.